Whyte Ink

Professional Writing and Editing

 Stop press: 'The Little Black Book of Business Writing' by Mark Tredinnick and Geoff Whyte is now available from all good booksellers.

The importance of good writing

There's no point in spending a lot of money on your brochure, newsletter, website, sales letter, instruction manual or book unless it's well written and can cut through the clutter.

The whole point of the exercise is to convey your message to the intended audience. Bad writing will get in the way of effective communication. Good writing makes your message clear, concise and compelling. It fulfils the basic advertising principle of AIDA:

It's important to write so that everyone will interpret your message the same way, and the results are both predictable and desirable. That's easier said than done, but it's what Whyte ink does best.

Why use Whyte ink?

We know how to:

Your publications represent you - they convey your message and portray your image. It's in your interest to make them the best they can possibly be. We aim to see your customers' eyes sparkle with understanding.

Writing looks better using Whyte ink

Whyte ink writes (or improves existing) website copy, brochures, feature articles, press releases, business plans, newsletters, advertising copy, trade articles, corporate image material, and case studies. We also ghost-write books, can manage all aspects of the publishing process, and can help you create a comprehensive, consistent and targeted marketing campaign.

Our background includes work in publishing and printing, e-business, finance and administration, education, marketing, project management, investment, consulting, change management, healthcare, entertainment and hospitality, sport and recreation, environmental management, tourism, retailing, Aboriginal culture and architecture as well as work with many government departments (federal, state and local).

Local, national, and international clients provide glowing testimonials, and appreciate discovering that Whyte ink is reliable, flexible, and creative, with an eagle eye for detail.

Whyte ink delivers fast, high-quality solutions that provide outstanding value. If you need something written, edited or published, use Whyte ink to make it really stand out!

Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts.

William Strunk, Jr.